How Refreshing – Styles to Rejuvenate your Store for 2018

Survived the holidays? We knew you would. As you enter 2018 and try to adjust to writing dates with a different year at the end, it’s time to take stock of what needs to be done in your store. Whether you’re planning a complete redesign or a little redecorating, are looking to hold your first trunk show, or have simply resolved to host more customer happy hours, a new year means new goals and perspectives. It also means new jewels. As you make your list of to do’s, here are key categories—and designs from some of your favorite LUXURY by JCK exhibitors—to consider.

Unique Styles

Give your customers options that they’ve never seen anywhere else, with artisan-crafted, one-of-a-kind jewelry (and jewels that appear to be one-of-a-kind). The trick is to think differently and offer the unexpected.


It’s the most romantic time of the year! With Valentine’s Day coming up fast and spring romances set to bloom, strengthen your selection of engagement rings—both traditional and decidedly not so—with the likes of these.

Sterling Silver

Always an easy gift (for oneself or others), this price point category could use a little oomph after the holiday season. Brush up on designer names like Tacori, and look for pieces in fun new silhouettes and with a colorful array of gemstones to welcome spring as the winter starts to (slowly) fade away.


Everything diamond—pendants, earrings, and the classic tennis bracelet, to name a few—can be in demand at any given time. The perfect gift or self-purchase, diamond jewelry is a store staple that should never go un-stocked. Based on our reports from the holiday season, it sounds like diamonds were a big seller. That’s even more reason to stock up!

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