The holidays are almost here. It’s the busiest time of year—one that many in the industry start thinking about as early as Memorial Day weekend. That means the planning involved is next level. And if you’re thinking even farther ahead, to 2020, you’re certainly not alone. In fact, members of the JCK Las Vegas show-planning team turn their books to 2020 the moment JCK Las Vegas concludes (even before that!), setting the gears in motion for another epic event year.
If you’re a designer thinking of showcasing at JCK for the first time in the new year, there are a number of great opportunities to consider. Here are some options designers exhibiting with JCK can take advantage of before 2019 ends (look forward to these and more in the new year).
This is a valuable resource for everyone attending the show—and it requires very little effort to take advantage of! Our JCK Match program asks you to fill out your profile, providing information on your brand and products. Once done, technology takes the reins and offers show attendees personalized matches. If they are looking to source creations like yours, you could end up on their customized list! While it’s always smart to set up appointments before the show, this up-to-the-minute program gives you an opportunity to meet new buyers you weren’t familiar with.
Discovering New @ JCK
A digital lookbook, Discovering New @ JCK, is our answer to the proverbial show attendee question, “What’s new and trending?” This online publication is organized by show neighborhood and features never-before-seen products from some of our most talented exhibitors. The additional exposure is complimentary and a valuable resource for attendees as they explore the show floor.
Each year, JCK hosts a number of social media influencers at the show, inviting them to discover great products to share with their followers. Combine the potential for influencers’ posts with the accounts managed by some of our industry’s most talented and beloved members, and getting social media exposure could be as simple as just showing up. (Of course, it doesn’t hurt to touch base with influencers to schedule time for their visits beforehand). Having one of your designs featured on an influencer’s page can introduce you to thousands of new potential customers.
Speaking of being featured on social media, the @jckevents and @jckmagazine Instagram accounts boast a combined following of 65,000+ followers, and that enormous base is hungry to share the show’s most amazing finds. Editors and social media managers scour the show floor for pieces they think their audiences will love, but you can also get a leg up by filling out a JCK product image submission form anytime! Find it here.
JCK hosts more than 180 members of the media, bloggers and social media superstars each year, so if it’s online (or print) exposure you want, you don’t have to look far. Be sure to sign up for news from the JCK Las Vegas 2020 show, and get a head start by making contacts and plans for a successful year ahead. Those who book appointments pre-show fare the best, but you never know what opportunities an unexpected visitor to your booth might bring. Time to start planning!
Mark your calendars for JCK Las Vegas 2020 — June 2-5! Pre-Register here.