As consumer demand for responsible, ethically sourced and crafted products continues to rise, it’s more important than ever to make sure you’re stocking items that fit the bill.
Many shoppers appreciate knowing not only where their goods come from, but who created them. So working with responsible, independent jewelry designers is a great place to start. Unfortunately, knowing precisely where your gemstones originated can be a much trickier part of the equation.
According to a survey conducted by Alrosa, a Russian group of diamond mining companies, consumers are greatly interested in the origin of their diamonds: Of 4,000 survey respondents in the United States and China, 71% and 63%, respectively, said they wanted to know where their diamonds originated.
Consumers’ interest stems partly from concern about eco and social responsibility, according to Alrosa’s survey. Respondents said they also want to know about the age and appearance of a rough diamond, when and where the gem was mined, and where and how it was cut.
For companies that don’t offer a mine-to-market option, Alrosa suggests a “digital passport,” which “contains all of the main diamond characteristics, as well as its mining and polishing history. You can even see the name and experience of the diamond cutter,” according to an article by the company.
Alrosa has also developed a video on diamond provenance, which can be viewed here.
While you won’t necessarily be able to pinpoint the origin of every piece of jewelry in your store, doing your best to stock socially responsible goods is smart business.