The Holiday Showcase

3 DIY display ideas

It’s that time of year where big celebrations come in fast succession: as soon as you step out of your Halloween costume, you’ll be thinking of ways to deck the halls in your store. While some consumers complain that retailers are too quick to jump into Christmas, it’s not uncommon for just as many to be swayed by the holiday spirit well in advance of December.

So even if you’re not quite hanging the icicle lights outside your store come November 1, you’re probably at least thinking about it. 

While store decorations are important (what better way to get into the holiday buying spirit than being surrounded by reminders of the season?), your showcase displays are worthy of attention, too. After all, retailers’ holiday windows are practically synonymous with this time of year—just because one’s store is small doesn’t mean one can’t participate, too.

So if you’re looking for ways to incorporate jewelry into a fun showcase display this holiday season, here are some ideas.

Winter Wonderland
Picture the great wide open, blanketed in snow. Rolling hills of white, fir trees standing strong under the weight of it all, glistening with icy flakes. You can set the scene easily enough with a few supplies from your local craft store, but the addition of diamonds is what seals the deal. If you do have a selection of snowflake jewelry in-store, this is the perfect place for it. But a selection of diamond jewelry—necklaces and bracelets draped among the trees, stud earrings glimmering from hefty snow banks, a snowman with sparkling buttons—is where this scene really shines. 

Santa’s Workshop
Get out your dolls and LEGOs and get ready to have some fun. Take some inspiration from Omi Privé’s newsworthy displays from this year’s Luxury at JCK Las Vegas, and create your own miniature North Pole scene. Incorporate items from your showcase as the gifts to give, of course, putting them on display as the most wished-for, Elf-approved buys.

Cocktail Party
What’s the holidays without a cocktail party (or two, or ten?). You wouldn’t attend a cocktail party without the proper rings—and neither should your customers. Try some miniature martini glasses, champagne flutes, and coupes, and set up the party of the season. Or, if working with full-size drinkware, stack a selection of cocktail rings onto swizzle sticks and rest them atop the glasses for the most blinged-out bar scene ever. The more color, the better! As a bonus in-store experience, offer customers their own cocktails (always have nonalcoholic options available for all) to sip as they take in the selection. 

Restock after the holiday season at JCK Tucson 2020. View exhibitors here.
Register for JCK Tucson 2020 here.

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