What to look for in the new season
Does the start of any other season have us feeling more hopeful than spring? It’s that time of year when everything is new—a fresher start than even the beginning of a new year, when we desire a clean slate (and a clean home—spring cleaning, anyone?).
After your customers have cleared out their closets and analyzed their jewelry collections, they’ll definitely be in the mood for something new. Look to some of the biggest trends set to take 2020 by storm as you prepare to stock your stores for the new season.
There are a number of styles carrying over from last year that show no signs of really slowing down—piercing-friendly stud earrings, “alternative” engagement rings, layerable necklaces and pendants—but there are new (or, in some cases, reincarnated) looks to consider now, too. Here are five jewelry categories to dig into for spring 2020.
Earrings with movement
The popularity of mobile-style earrings is picking up heartily, golden arms dangling with all manner of charms for a look that’s not unlike the home objects you might find in an infant’s room. Grab yours from your favorite independent designers, as each perspective offers an entirely different look. Add to this other styles featuring plenty of swing and moving parts: charm-dangling hoop earrings, long, flexible drops and free-wheeling chandeliers. Customers will love the way these pieces look—and feel—to wear.
This era of self-love and the desire to express one’s individuality is the tipping point for a nameplate necklace comeback (and the fact that high profile stars like J.Lo wear them probably helps). In order to cover all of your bases, seek other personable styles like initial jewelry to supplement the nameplate styles and appeal to a broader audience of consumers.
Given Pantone’s selection as Classic Blue for its 2020 Color of the Year, make sure to have lots of blue coloring your showcases this year. The good thing about this year’s hue is that it isn’t too wide a stretch—blue is always in favor.
It was less than ten years ago that major ear cuffs made waves, everything from feathered adornments to intricately-detailed golden ear gear were all the rage. Well, they’re back—and better than ever. To tackle this relatively out-there style, stock reasonably-priced options (and maybe a few high range ones), and satiate the desire for edgy style that are a bit more in some shoppers’ comfort zones with pieces like ear climbers, too.
We’re not just talking any men’s jewelry (though keep your watch and wedding band selection in tip-top shape for sure). What you want in the men’s department is thoughtful, meaningful and romantic. With the major increase in reverse and dual proposals, shoppers are looking for styles to pop the big question to their loved ones. That could be a ring or band, but it could also be a pendant or bracelet—bonus if you’re able to personalize the piece for them.