The Holiday Experiences

4 event ideas for your store this season

The holidays are upon us! If you’ve been secretly longing to fast-forward through Halloween and head straight into Turkey Day and the big holiday season, no one would blame you at this point.

In fact, it’s a great time to get into the spirit: Making plans to give your customers the best seasonal experiences at your store is a smart move. You can have the best items in stock, the best trained staff, and an amazing environment, but offering memorable experiences in your store might still be the deciding factor. It’s a great way to show your customers that you’re the best. 

So what can you do for your customers this year, beyond the traditional ho-ho-holiday party? We’ve got some ideas. Here are four fun in-store experiences sure to make this the best holiday season yet.

1) Fashion Forward
Partner with a local, independently owned boutique near you to throw an amazing holiday fashion show. While the clothier can provide ensembles to inspire your shoppers’ seasonal soirées, you can provide the accessories. Model everything from cocktail party outfits to work attire, and offer shoppers a discount for buying anything that comes down the runway that evening. You’ll create amazing Instagram fodder and you’ll show customers the power of shopping local.

2) Family Affair
Pick a weekend afternoon close to the holidays and host a festive holiday event. Tell your shoppers to bring the whole family. Offer discounts and food for everyone. Give the kids something to remember by hiring a Santa Claus to take photos and gift requests (older “children” can place orders with the man in red, too!), set up craft stations for shoppers to decorate their own paper rings with glitter and paint, and maybe even cut-out paper snowflakes to decorate your store with. Consider offering a raffle, and encourage new customers to sign up for your email list to enter. Make it a day for family! 

3) Wishlist Party
Hold a cocktail party one evening—perhaps a Thursday or Friday early in the season—asking shoppers to come in, try on jewelry, and create a wishlist through your store. If their significant other (or mom, sister, etc.) purchases an item from their wishlist, offer it at a discount. This encourages people to try on and fall in love with the jewelry you have in-store, and the discount will help you nab that sale. Plus, it ensures shoppers that they’re buying something their loved one really, really wants. 

4) Pampering Party
This time of year is about celebration, but the truth is, it can be pretty hectic and stressful. Now is a good time to let your customers know you care about them—and that you don’t see them as just another sale. Offer them the chance to treat themselves to an evening at your store. Hire a pro to give free short massages or mini manicures, or host a piercing party. Discounts on jewelry should be included, obviously. 

These are just a few ideas to kickstart your holiday season, but the possibilities are endless. From an evening menorah lighting to an ugly sweater party, a cookie swap to a sophisticated cheese and wine affair, what you do should represent your store’s unique personality and customer base. Happy planning! 

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