In-Store Experience

Giving customers an experience to remember is more important than ever, especially with the rise of e-commerce. So it pays to remind customers of the capabilities that only a brick-and-mortar can offer. 

The term “in-store experience” might not be new, but the concept is evolving as retailers introduce bigger and better elements. With the holiday season fast approaching (believe it!), we want to inspire you with creative new ways to tempt customers into your store—and delight them while they’re there.

Don’t miss the daily offerings at Luxury and JCK Las Vegas, In-Store Experience. Each day we’ll feature a different fun experience for you to learn from and enjoy. Visit booth LUX32099 in Hall D to discover these innovative ways to create loyalty-building “wow” moments for your customers, sponsored by High Country Mill. 

May 29: Make-Your-Own T-Shirt 
If we’ve learned anything, it’s that jewelry goes with everything—including T-shirts. Give your customers a chance to design their own free tee (with your logo on it), and let them wear it out and about. (You’ll get some free advertising in the process!) 

May 30: Dry Bar
Jewelry makes its wearer feel beautiful, so why not pair it with other pampering beauty treatments? Let this experience inspire you to treat your customers to a day of beauty with a blow dry bar. So glam!

May 31: Health Zone
Health is a popular—you might even say trendy—topic these days, so hop on the health wagon and help your customers treat their bodies right. This experience will offer yoga sessions, healthy snacks, tea, and manicures at different times of the day see the full schedule here

June 1: DIY Flower Crowns
You don’t have to be a Coachella queen to appreciate the ethereal beauty of a flower crown. Stop by for your chance to learn how to host this very Instagrammable experience!

June 2: Therapy Dogs
“A dog in your store makes it feel like home,” says Bill Jones of Sissy’s Log Cabin. “Customers will let down their guard and stay longer.” Whether you bring in your own pets or team up with the local shelter to host an adoption event, a day dedicated to the dogs will spark pure puppy love for your customers. Stop by to learn how you can make this adorable experience yours. 

In addition to these special sessions, we’ll hold In-Store Experience activations throughout the show floor at JCK. With seven in all, each showcases a reason people attend the show year after year—“Why I JCK”—with Instagram-worthy stops featuring crystal wings, diamond rain, and your chance to be snapped on the cover of JCK magazine; your chance to interact with the IBM Watson robot; the JCK library; and more. Visit them all! And don’t forget to post a photo of your visit to Instagram with the hashtag #InStoreAtJCK to be entered into our daily drawing for a $100 AMEX gift card. Post all seven and enter to win the grand prize, which includes VIP access to JCK’s TAO Takeover! Learn more here.

For more information, and for the full schedule of events, visit

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