Thorsten Jewelry is a cutting-edge brand specializing in wedding bands for both men and women. While alternative metals have changed the jewelry industry, Thorsten provides jewelers with some of the finest and strongest materials used in rings. We caught up with Marketing Manager Adam Haddad to learn more about the brand.
What was the initial inspiration for your brand?
We were looking to show off strength and style. The hammer of Thor symbolizes our craftsmanship as our warranty is a key selling point. The brand was made to help men differentiate from the norms of jewelry with a stylish alternative.
What else inspires you when designing?
New technology in rings. This is an amazing field we will look into for the future. What they’re doing with rings that sync up to phones is amazing.
Can you give us an idea of your design process?
Our designs start at the name believe it or not! We assign each piece of jewelry a name that is usually related in some way to pop culture or mythology. Our newest style is named the Wick, for example. The sleek black design and diamonds give it a classy but intimidating look.
How would you describe your brand using only three words?
Bold, unique, modern.
How do you personalize your jewelry and designs?
We offer engravings for our retailers to make the ring theirs. We even engrave the outside of the ring if possible.
Are you partial to any particular stones or hues?
Black and gold has been really working out for us in our designs.
What do you think sets your jewelry apart from other companies that specialize in fine jewelry?
Our unique designs and price point.