Toronto-based brand MeditationRings has created a trend of spinning rings within the fashion jewelry industry. Hand crafted from artisans in Israel and Bali from .925 sterling silver – with elements of silver, gold and semi-precious stones – the brand introduced the concept that the spinning motion helps one channel a calmness in times of anxiety or unease through the spinning bands. This is said to help clear the mind by focusing on the fluid motions on the MeditationRings.
This idea originated from ancient Tibetan prayer wheels, which involves the belief that spinning of the prayer wheel helps in accumulating wisdom, increasing good karma and purifying negative thoughts. MeditationRings is based on these principles and each piece is designed to have one or several outer bands that wearers can physically spin around the ring to correlate with the practice.
We caught up with designer Naomi Traimer this month to learn more about this fascinating brand and the beliefs, practices and lifestyle behind it. Read about Traimer’s inspiration, design process, thoughts on current and future consumer attitudes towards jewelry more, and be sure to catch MeditationRings at JCK Las Vegas 2019 at Booth #18141!
How did your journey in the jewelry industry begin?
After obtaining a college degree, I traveled extensively to many different parts of the world, spending several years living and experiencing different ways of life, cultures, customs and religions. These experiences helped inspire and shape me as a person, and I knew that I wanted my career to help inspire others.
When I returned from my travels, I decided to work with my mother to grow our wholesale jewelry business. I learned to appreciate the spiritual aspects of jewelry and – most importantly – how it made me feel. During one of my trips to visit my family in Israel, my grandfather gave me a ring that had spinning bands. I was captivated by this ring, its constant spinning motion of the bands and how it made me feel a sense of calmness and inner peace. Being a very spiritual person and meditating often, I applied this practice to my daily life when wearing my ring and felt it ease tension and reduce negativity. This feeling fueled my desire to create the brand MeditationRings and share this experience with others.
What was the initial inspiration for your brand?
I applied my love for yoga, meditation and spirituality and started to create the brand. With support and help from my family, we dedicated the next few years to creating a brand that was unique, spiritual and beautiful to wear. Every waking moment goes into fostering and nurturing the brand. I wanted a career that captures the human spirit: love, confidence, purity, serenity and, most of all, peace. We want to remind people to take a breath and connect to themselves and the universe while focusing on living in the moment.
What else inspires you when designing?
I am inspired by nature and the beauty that surrounds us. I try to create tranquil pieces that are organic, subtle and unique while being fashion forward and current with the times.
Can you give us an idea of your design process?
Everything starts with an inspiration or a simple thought and then goes from there, keeping in mind comfort, beauty and of course, fluid spinning so it can help the wearer feel relaxed and help increase peace, serenity and positive thoughts. After we create the initial design, we have to create our hand-crafted wax molds. Then we proceed to make the samples and the necessary changes to ensure each design is perfect.
How long does it typically take to create a piece of jewelry?
It completely depends on the actual piece and the complexity of the design. From start to finish, it can take us quite a while as the item goes through testing, and we must ensure that the ring is durable enough to withstand the spinning while remaining beautiful. Because our jewelry consists of different elements, sometimes we create the base of the ring first and we will create a soft flowing base that reminds us of feathers or water. Then we design the bands separately to complement the piece.
How would you describe your brand using only three words?
Peace, beauty, wellness.
How do you personalize your jewelry and designs?
All our MeditationRings have names and special meanings so that each piece is completely unique and has a special meaning for the wearer.
Do you have a favorite piece?
I love the tranquil pieces like Eden, Hailey and Wisdom and Namaste. I also love our new enamel stackables—they are so fun and easy to wear.
Are you partial to any particular stones or hues?
I like using both rose and yellow gold in our designs as we love the two-toned gold combination. For stones, we like blue topaz and opals as they remind us of the ocean. And being from Canada we need a lot of reminders! We also like the warm tones of citrine.
What do you think sets your jewelry apart from other companies that specialize in fine jewelry?
Our brand focuses completely on the basis of providing the wearer with an experience. When they walk into the store, they see all the rings together on our LED Lit MeditationRings unit and they start to touch and spin them and feel the different textures it creates an experience for them. When they wear their MeditationRing it often helps them relieve anxiety and negative thinking and can comfort and help them to stay calm and relaxed.
Have you noticed a shift in consumer attitudes since you introduced your brand?
Absolutely, 100%. Meaningful jewelry is becoming the way of the future. People want to wear jewelry not only for the beauty of it but also for the impact and meaning—they want it to make them feel serene and peaceful.
How would you describe your target audience?
We are quite unique in that we have an extremely broad target audience; all ages and both men and women love to wear our MeditationRings. Even my little girls love to wear their MeditationRings—they find the spinning motion of the bands soothes them and makes them feel relaxed.
What is one of your favorite JCK memories?
Last year when our beautiful Eden MeditationRing was a finalist for the Jewelers Choice Awards. We are also very proud to be a part of such an incredible show. We love seeing all the other awesome brands and meeting all the retailers and people in the industry.
What are you most looking forward to at JCK Las Vegas 2019?
We are looking forward to showing all our beautiful new pieces. I am looking forward to seeing all our loyal, amazing retailers and meeting new ones. I am also looking forward to seeing the show in the new location at The Sands Expo and The Venetian as it is such a beautiful venue.
What types of pieces and collections can we expect to see from you at JCK Las Vegas 2019?
We are launching our new Gold & Silver Blissful Bangle collection. It is very sophisticated, beautiful and organic. We have also launched our new enamel stackable MeditationRing collection. These MeditationRings are fun, colorful, inexpensive and very versatile as they can be stacked or worn on their own.
Any other fun plans in Las Vegas when you’re not exhibiting your designs?
Our tradition is to always go to the amazing restaurant Mon Ami Gabi and drink wine and have a nice dinner on the patio.