Design of the Times: Anomy

Designer Katerina Marmagioli has brought her vision of harmony and beauty to life, using elements that don’t automatically match, through jewelry brand Anomy. Renowned for asymmetric design in earrings, rings and versatile necklaces, Anomy jewelry is contemporary, fashion-forward and highly unique in design.

Marmagioli’s exposure to different styles and cultures while traveling the world has allowed for incredible inspiration and sourcing for high-quality materials, including pearls from the Pacific and Hong Kong, diamonds in Antwerp and colored gemstones from Idar Oberstein, Germany.

We are thrilled to have Anomy join us at JCK Las Vegas 2019 on Level 1 of the Sands Expo & Convention Center, joined by seven other amazing Greek jewelry designers.

We caught up with Marmagioli to learn more about her journey in the jewelry industry, her design inspiration, what we can expect to see from Anomy at JCK Las Vegas 2019 and much more.

How did your journey in the jewelry industry begin?
My jewelry design career is closely linked to my travels. It all started an evening in my hotel bed in Dhaka (Bangladesh) when a pearl necklace  I bought for my mother got mixed with some Burmese stones I bought for me. I liked the combination so the next day I went to the shop I bought both and I asked him to mix the stones in a new form. Once I left the shop wearing this first creation, I was stopped by a lady who asked to buy it. I referred her to the jeweler who did if for me and this was the beginning for Anomy.

What was the initial inspiration for your brand?
The initial inspiration was pearls, worn in an unconventional way. 

What else inspires you when designing?
I get inspired by the material I use. Once I see a stone I know what I want to do with it. There is always in my mind the woman who would wear my jewels, (confident, loud and unforgettable).

How long does it typically take to create a piece of jewelry?
Approximately one month, from the moment of the idea to the final piece. I am a designer and responsible for choosing the materials used and I use experienced makers/setters/polishers to ensure the highest quality result. In Greece still all these functions constitute separate professions, this is why the quality of the final work is extremely high.

How would you describe your brand using only three words?
Asymmetry; conversation-starter; unique.

As a Greek designer, can you tell us how Greek jewelry differs from other contemporary jewelry brands today?
Greek women are very feminine, so the design is more feminine as such.

You have a number of different collections. Do you have a personal favorite?
I always like my latest collection the most.

How about a favorite piece?
The next one!

You’ve stated that the idea behind your jewelry is to make harmony and beauty out of elements that don’t automatically match. Can you tell us a bit about the different elements found in your designs?
A classic example of this is my tusks (warrior tusk and golden tusk) where I combine the boar tusks (symbol of power and virility for the chiefs of tribe in Melanesian tribes, taboo for women (I could not even touch them when I was buying them) with rubies, diamonds and big perfect pearls (symbols of feminine beauty in the western world). 

Are you partial to any particular stones or hues?
I like high quality stones, clean with strong colors. 

Have you noticed a shift in consumer attitudes since the start of your brand?
I think the economic crisis of the last years has indeed affected the consumer choices. Consumer is much more informed and they look for high value pieces with high level of craftsmanship that they will stand over time and over generations. Anomy pieces have these features so I could fulfill the new demands.

How would you describe your target audience?
Confident women, with distinctive style, who want to attract attention with their choices. My jewels are not small, minimalistic or discreet, they always attract attention.

What are you most looking forward to at JCK Las Vegas 2019?
This is the first time I will be showing my pieces to the American market, so I hope to meet buyers that want to partner in order to build a successful long term working relationship with my brand.

What types of pieces and collections can we expect to see from you at JCK Las Vegas 2019?
I am working on a new collection inspired by the glam world shown in the pics of slim Aarons – this new collection has as central pieces impressive rings with unique stones signed by Tom Munsteiner, unique pieces with Angel skin coral and Black coral from the Pacific (accompanied with CITES permit of course), and a line of new very elegant earrings/rings with a lot of color. I am still working on these pieces and they will all be presented for the first time.

Learn more about Anomy here.
View the full JCK Las Vegas 2019 Exhibitor List here.
Not registered for JCK Las Vegas 2019 yet? There’s still time! Register here today.

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