Sapphire jewels in every color 

September marks the month of sapphire, the ever-popular gem serving as the birthstone to some very lucky individuals.

And when you think of September’s sapphire, you probably most often picture it in its blue form—the most common and very much beloved, iteration of sapphire. 

But, as sapphire is a stone of many colors, it’s wonderful to rejoice in all its variances, be it the birthstone of the month or not. 

With the quick passing of September (it’s nearly over already?), we’re well into autumn and Halloween and very soon, into the holiday season. But just because we’re embracing moodier color schemes and other gemstones (with one of October’s stones being opal, how could you not?), that doesn’t mean you can’t continue to create wonderful display opportunities for your sapphires.

To really showcase its range, a rainbow display of sapphire jewelry would be just divine. While summer tends to be a popular time to highlight rainbow jewelry, it won’t stop catching those longing glances into the winter. Imagine a showcase brimming with every color of sapphire, on a variety of styles and shapes. Encourage customers to stack on rings, later pendants, group earrings, in a build-your-own rainbow styling session. Show them how you can create endless possibilities, pairing unexpected colors, playful silhouettes and elegant aesthetics. 

Giving your customers the opportunity to play with, try on and possibly even purchase from your selection in a fun, creative environment will offer an experience they’ll remember, and one that will keep them returning to your store, long after the holidays are over.

Mark your calendars for JCK Las Vegas 2020 — June 2-5! Pre-Register here.

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