Full Circle with Shane Woodruff

Crocker’s Jewelersfullcircle-shane-insiderpromo-450x450-new was LUXURY’s 2016 Retailer of the Year, an award created to recognize those who are committed to excellence in their stores, exemplify “luxury”, demonstrates passion for jewelry, and embraces change. The theme for this year’s award was Personal Touch – honoring a store that went above and beyond the basics by customizing the shopping experience and finding ways to connect on an emotional and personal level with current and prospective customers. Today, we’re taking you Full Circle with Shane Woodruff, Owner of Crocker’s Jewelers.

Describe your day using 3 numbers: 

20 minutes loving on my dog Maggie in morning, 50 emails, 1 Spin Class


What is the last item you splurged on?

New pistol 9mm Glock

What’s something you can’t live without?

Besides the obvious answer -my family. My computer.

If you can use one word to describe what Crocker’s stands for, what would it be?


What’s the best advice you’ve ever received?

Get rid of anything that doesn’t make you better

Describe your jewelry/personal style in five words or less

Timeless, classic, and quality

What would people be surprised to learn about you?

I have a new puppy Maggie- she is an Aussie -doddle and a daddy’s girl! I have never been a dog lover until now!

Fill in the blank: ______ is one of my favorite things to do


First word that comes to mind when you hear LUXURY by JCK

First Class

Last TV Show you binge-watched or book you read?

The One Thing by Gary Keller

forevermark-diamondsFavorite gemstone?

Forevermark Diamonds

Favorite place to get inspiration

Seaside Beach – love to read sitting on the beach- great place to think!!


If you had to put the success of Crocker’s into two buckets, what would those buckets be?

Systems and relationships

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