Brooks Collection, a unique boutique positioned in the historic Courthouse Square in Oxford, Mississippi, has been previously referred to as “the South’s best kept secret.” The brand’s inspired origin is a story to be remembered – about 14 years ago, Brooks Poole, projected his passion and made it into a reality, selling jewelry out of an apartment. Shortly following, Brookes Collection had it’s first true locale in the Ritz near the Oxford Square with a mission, then and now, to help individuals acquire high-end, designer jewelry at unbeatable prices.
After two years at the Ritz, Brooks Collection Fine Jewelry called home to it’s current location in the iconic square. Today, this must-visit store is complete with an ever evolving collection unique, sophisticated, chic jewelry, rare finds, custom-designed jewelry and watches. Continuing on with an emphasis on personal service and a great passion, Brooks Collection Fine Jewelry is a retail dream come true.
How did you get started in the jewelry industry?
While in graduate school, with only a few select pieces of jewelry, Brooks placed an ad in the university newspaper and began selling out of my home.
What is your go-to source for inspiration?
People watching, especially when traveling. Public Transportation such as subways, trains and airports or on the street
What’s the biggest lesson you’ve learned from your business?
Trust your instincts
What is one piece of advice you would give someone who is just starting out in the industry?
Put your money into a few Nice Staple pieces that are wearable for every occasion
Describe the Brooks Collection brand in three phrases.
Eclectic and distinctive
What are you most excited for at JCK Las Vegas?
What is one piece of jewelry you could never live without?
A great watch
What is your social media app of choice?
Instagram – @brookscollection
What is one item you’d be willing to splurge on?
Amazing Diamond Stud Earrings – classic wearable and timeless
What is your favorite quote or personal mantra?
Always treat people the way you want to be treated
What’s the next thing on your to-do list today?
Contacting clients about Mother’s Day “wish list” gifts
What’s next for your company?
Keep blowing the minds of customers with fantastic jewelry and custom creations that are unique to the client