Category: Luxury Link

Design of the Times: John Atencio

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This month, we got the chance to speak with John Atencio, who has designed fine jewelry in Colorado for more than 40 years. It all started when he was a business student at Colorado State University and wanted to give his girlfriend a ring. Little did he know this would be the launch of a newfound passion and his own jewelry brand. He made his girlfriend’s ring himself out of silver and since then, has designed thousands of more pieces of jewelry. Atencio hand designs each of the brand’s pieces of fine jewelry to ensure the creation of something distinctive,…


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As Seen On: Luxury Brands in the Spotlight

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Have you ever watched a TV show or movie and seen a piece of jewelry, and thought, “I know that piece?” It probably happens often if you spend a lot of time with a variety of different jewels. It feels rewarding to spot the work of a designer you either admire or know personally on the bod of someone famous, doesn’t it? Imagine how good it feels for that designer. Over the last couple of months, some of our amazing Luxury brands have had just that opportunity, with their creations adorning the persons of celebrities, influencers, and more. Here are…


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5 Innovative Branding Tips from Johnny Cupcakes

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Johnny Earle, founder of Johnny Cupcakes, a successful t-shirt business, joined us in Las Vegas this year as the Luxury keynote speaker. Famous for turning his “joke” of a business—t-shirts sold as if they were baked goods—into a multi-million dollar, highly exclusive t-shirt brand with a worldwide following, Johnny Cupcakes knows no bounds when it comes to branding. Johnny and his team do everything from packaging his collectible t-shirts in pastry boxes to pumping cake scent into his stores, and even going as far as arriving at events in a casket—talk about an experience. Johnny’s keynote was engaging, entertaining and…


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Design of the Times: Jennifer Dawes, Jennifer Dawes Design

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Launched in 2000, Jennifer Dawes Design is a conscientious jewelry brand helmed by independent designer Jennifer Dawes, who specializes in sustainable jewelry. She has become known for her organic diamond designs as well as her collections featuring colored gemstones in raw and slice form. You’ll find Dawes in the Design@LUXURY pavilion—a curated section of designers housed within the LUXURY show at JCK Las Vegas. Below, Dawes schools us on sustainable jewelry, knowing and loving your customer, and what’s in store at JCK Las Vegas. You launched your brand in 2000, when independent designers and sustainable jewelry were less in-demand. Have…


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4 Effortless Summer Jewelry Styles

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Now that summer has finally arrived, we can all don those warm-weather fashions we’ve been eyeing so longingly. And the perfect complement for a wardrobe refresh? New jewelry, of course—the kind that makes a style statement and exudes effortless elegance. From demure diamonds that sparkle like stars to colorful gemstones as mouthwatering as popsicles, these four styles are just what everyone needs in their summer jewelry collection. Keep an eye out for them—and ones like them—when you visit JCK’s LUXURY show. Your customers will be glad you did! Turquoise  Turquoise is the quintessential summer gemstone. What keeps it delightfully fresh…


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