Category: JCK Las Vegas

Catch Those (UV) Rays

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Talking fluorescence with your customers You know all about the 4 Cs (carat weight, cut, clarity, and color) when you’re looking for the perfect stone selection for your store, and chances are, many of your customers are at least familiar with them, too. It’s sort of Diamonds 101, and many consumers have at least touched on the unofficial course before embarking on the hunt for an engagement ring. But there’s more to selecting the perfect stone than the basics. And while your clients need not know everything, you as a retailer should be well-versed in the factors that influence a…


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Shades of Blue

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The color that might dominate 2019 We’re still waiting to see what Pantone’s 2019 Color of the Year will be, but, as other home brands have begun to announce their selections, it looks as if blue is on the horizon. Blue hues are popping up everywhere, from Behr’s 2019 winner—Blueprint, which is warmer than denim but softer than navy—to Pantone’s rich, royal Princess Blue, featured in the company’s 2019 Spring/Summer Fashion Color Report. Even if Pantone chooses a bright pink or orange, isn’t blue always a winner? Its chameleonic ability to complement any ensemble makes it a favorite worldwide. Speaking…


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4 Invaluable Mobile Marketing & Social Media Tips from Ben Smithee

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Ben Smithee is the founder and CEO of The Smithee Group (TSG), a business consultancy that specializes in strategy and social media. TSG leverages Smithee’s background in Consumer Sciences (Insights, Research, and Intelligence) and Digital Strategy to help brands evolve and create lasting and valuable relationships for maximum ROI. TSG’s team is made up of individuals with diverse experience and exploratory mindsets to help other businesses achieve goals through detailed analysis, brand architecture, content creation, and daily management. TSG provides small and large businesses with marketing strategies, marketing campaigns, and detailed social media plans. Smithee joined us at JCK Las…


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JCK Industry Fund: Diamond Empowerment Fund Update

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Now that autumn is here, let’s see where our JCK Industry Fund recipients are since receiving their grants in a continual effort to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the industry. The Diamond Empowerment Fund (DEF) is a global nonprofit organization that celebrates the positive impact diamonds have on communities around the world through its “Diamonds Do Good” campaign, which includes a number of initiatives to help advance and empower people living in these communities. With support from the JCK Industry Fund, DEF continues to reach millennials around…


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JCK’s State of the Jewelry Industry Report Revealed

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The Results Are In This past week at JCK Las Vegas’ 2018 Industry Trends Breakfast presented by Signet, senior vice president of Reed Jewelry Group, Yancy Weinrich, presented highlights from the first annual JCK State of the Industry Jewelry Report. This survey, which was conducted by GFK and MRI, comprised over 500 responses from jewelry retailers as well as a small sample of manufacturers, wholesalers, and designers and posed questions focusing on the general sentiment towards jewelry retail, and the issues the industry is currently facing. First things first: the industry is feeling buoyant. When asked about the way the…


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