Category: General

Design of the Times: John Atencio


This month, we got the chance to speak with John Atencio, who has designed fine jewelry in Colorado for more than 40 years. It all started when he was a business student at Colorado State University and wanted to give his girlfriend a ring. Little did he know this would be the launch of a newfound passion and his own jewelry brand. He made his girlfriend’s ring himself out of silver and since then, has designed thousands of more pieces of jewelry. Atencio hand designs each of the brand’s pieces of fine jewelry to ensure the creation of something distinctive,…

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As Seen On: Luxury Brands in the Spotlight


Have you ever watched a TV show or movie and seen a piece of jewelry, and thought, “I know that piece?” It probably happens often if you spend a lot of time with a variety of different jewels. It feels rewarding to spot the work of a designer you either admire or know personally on the bod of someone famous, doesn’t it? Imagine how good it feels for that designer. Over the last couple of months, some of our amazing Luxury brands have had just that opportunity, with their creations adorning the persons of celebrities, influencers, and more. Here are…

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5 Innovative Branding Tips from Johnny Cupcakes


Johnny Earle, founder of Johnny Cupcakes, a successful t-shirt business, joined us in Las Vegas this year as the Luxury keynote speaker. Famous for turning his “joke” of a business—t-shirts sold as if they were baked goods—into a multi-million dollar, highly exclusive t-shirt brand with a worldwide following, Johnny Cupcakes knows no bounds when it comes to branding. Johnny and his team do everything from packaging his collectible t-shirts in pastry boxes to pumping cake scent into his stores, and even going as far as arriving at events in a casket—talk about an experience. Johnny’s keynote was engaging, entertaining and…

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How to Make Friends and Influence People


A quick guide to working with influencers You may have been hearing the term ‘influencers’ ad nauseum as of late, and wondering if maybe you should be paying attention to what all the fuss is about. Let’s start with the basics: an influencer is defined—by the most recent social media standards— as a person who has established themselves as a credible authority in a specific industry. Influencers typically have a sizable number of followers, either in a broad category or a narrow niche. (The number of followers depends on the category or niche.) They actively engage with their followers on…

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Design of the Times: Ladan & Tania Shayan, SHAY


Launched in 2002, SHAY is an eclectic fine jewelry brand that celebrates the different sides of a woman’s personality. Los Angeles native mother-daughter duo Ladan and Tania Shayan has created a collection of sophisticated and classic styles that do not sacrifice fun and glamor. The duo has channeled its passion of runway fashion and laid-back California style into handmade jewelry made from precious diamonds and gemstones set in 18-karat gold and platinum. These pieces are made to be stacked, layered, and mixed-and-matched for a versatile jewelry collection that can go from the office to a night out. Below, the designers…

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