Category: General

How to Achieve Digital Success (Without Compromising Your Brand)

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In today’s fast-paced, digital world, it’s more important than ever to ensure that your online presence is strong. We get it: in a world dominated by smart devices and free two-day shipping, it’s easy to feel like we don’t really see one another anymore. When was the last time you spoke on the phone to the millennial in your family? (and we’re not just talking text). When was the last time you purchased a household item without doing a price check on Amazon first? If you can’t relate, you’re one of the few. For jewelers that have maintained a brick-and-mortar…


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Full Circle: Stephenie Bjorkman, Sami Fine Jewelry

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Sami Fine Jewelry has been voted “One of America’s Top 5 Cool Jewelry Stores” by Instore Magazine and is home to many unique, one-of-a-kind designs. The store is known as a destination for Arizona Four Peaks Amethyst as well as creative style and exotic gems. Stephenie Bjorkman has taken over the business after her mother—Sami Jack, founder of Sami’s—retired in 2013. Bjorkman has worked to successfully build the company’s reputation for consistently delighting customers. Soon after she joined the family business, she discovered a talent for attracting customers’ attention, and her promotions and in-store events have earned her Instore Magazine’s…


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The Millennial Market

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Jewelry designs for the it crowd A recent study by MVI Marketing (subsequently summarized by JCK Online here) gave us some insight into what consumers aged 25–40 are into when it comes to shopping for jewelry, shoes, and hotels. In the study, which surveyed 1,001 female millennials with an annual household income of $75,000 or greater, 51 percent of respondents said they purchase jewelry for themselves. So if you’re keeping self-purchasers in mind when stocking your store, you’re on the right track. Furthermore, close to half of all respondents said they plan to buy a new pair of earrings this…


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Let the Planning Begin!

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Official dates for JCK Las Vegas 2019 are here It’s been just over three months since JCK Las Vegas closed its most recent show at the Mandalay Bay Resort and Casino, and we’re now looking forward to our highly anticipated move to the new venue! Now that the dates have been announced for the next JCK Las Vegas, it’s prep time! North America’s biggest jewelry trade show will be making its debut (back in its former home) at the Sands Expo and The Venetian from Friday, May 31, through Monday, June 3. The official announcement means we can all stop…


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Design of the Times: Alex Sepkus

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Alex Sepkus is a jewelry designer known for his remarkable focus and artistic expression. He concentrates so heavily on detail that his workforce requires microscopes to execute his designs. Drawing inspiration from ancient Greek, medieval churches, and his favorite fantasy literature, Sepkus expresses an enticing playfulness and an unparalleled style of work as a goldsmith. See what he had to say about his design process, his inspirations, and how he began working in jewelry: What is your background in the jewelry industry, and how did you get your start? I studied industrial design at the Vilnius Institute of Arts. The…


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