Author: JCK Events

Happy New Ears


Earrings for 2020 and Beyond Are earrings the most festive jewelry item of all? A bold idea, perhaps, but one that, in our opinion, is wholly true. Let’s look at the reasons why. Earrings come in a variety of shapes and sizes, and their location means prime real estate for everything from dangling diamonds to swinging sapphires, party-worthy peridots and heavenly hoops.  Sure, just a few notches down lies the neck, a notable location brimming with potential for memorable jewelry looks. But the right earrings frame the face, catch the light in someone’s eyes and convey a sense of sheer…

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JCK Industry Fund: Jewelers’ Security Alliance Update


Jewelers’ Security Alliance (JSA) is a non-profit trade association with 20,000 members that has been providing crime information and assistance to the jewelry industry and law enforcement since 1883. Given its commitment to informing and alerting jewelers about crime through frequent email crime alerts, print publications, a website, seminars and consulting activities, JSA was one of JCK’s 2019 Industry Fund recipients. We caught up with the team to see how the JCK Industry Fund has helped JSA fulfill its mission. Can you give us a quick elevator pitch about what your organization does for those who may not be familiar?…

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Season’s Grammings


3 Social Media Ideas for the Holiday Season With just a handful of shopping days left before the holidays, you may be looking for a few last minute ways to reach out to your shoppers. Here are three ideas to institute to your Instagram and other social media channels before the clock strikes midnight.   1. Share daily dealsThere’s something about anticipating a new deal each day that draws fingers to the purchase button. Shoppers are eager to fill their lists in the limited shopping days before Christmas, so give them plenty of opportunity to find the perfect gift without…

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Design of the Times: INOX Jewelry


INOX Jewelry is one of the leading men’s jewelry brands on the market, offering a collection of over 2,000 different stainless steel and titanium jewelry pieces. The designs range from classic to contemporary, to edgy and urban. To see the brand’s works for yourself, catch them at JCK Tucson 2020, February 5-8 at the JW Marriott Tucson Starr Pass Resort & Spa. We caught up with INOX brand manager Sebastian Velasquez to learn more about the brand, the design inspiration, his favorite part of JCK Tucson, what he’s looking forward to at the 2020 show and much more. How did…

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Full Circle: Mora Collection


Home to unique jewelry pieces handmade using both traditional metalworking techniques and the latest technologies, Mora Collection offers customers a wide range of one-of-a-kind jewels that lets them express their individuality. We caught up with the store’s curator, Marthe Le Van, whose mission is to transform how the world adorns itself by bringing fascinating, fashion-forward and wearable modern jewelry to the surface. See what she has to say about her journey in the jewelry industry, her purchase strategies, what she’s most looking forward to at JCK Tucson 2020 and more. What is your background in the jewelry industry and how…

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