Author: JCK Events

Shades of Blue

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The color that might dominate 2019 We’re still waiting to see what Pantone’s 2019 Color of the Year will be, but, as other home brands have begun to announce their selections, it looks as if blue is on the horizon. Blue hues are popping up everywhere, from Behr’s 2019 winner—Blueprint, which is warmer than denim but softer than navy—to Pantone’s rich, royal Princess Blue, featured in the company’s 2019 Spring/Summer Fashion Color Report. Even if Pantone chooses a bright pink or orange, isn’t blue always a winner? Its chameleonic ability to complement any ensemble makes it a favorite worldwide. Speaking…


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4 Invaluable Mobile Marketing & Social Media Tips from Ben Smithee

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Ben Smithee is the founder and CEO of The Smithee Group (TSG), a business consultancy that specializes in strategy and social media. TSG leverages Smithee’s background in Consumer Sciences (Insights, Research, and Intelligence) and Digital Strategy to help brands evolve and create lasting and valuable relationships for maximum ROI. TSG’s team is made up of individuals with diverse experience and exploratory mindsets to help other businesses achieve goals through detailed analysis, brand architecture, content creation, and daily management. TSG provides small and large businesses with marketing strategies, marketing campaigns, and detailed social media plans. Smithee joined us at JCK Las…


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JCK Industry Fund: Diamond Empowerment Fund Update

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Now that autumn is here, let’s see where our JCK Industry Fund recipients are since receiving their grants in a continual effort to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the industry. The Diamond Empowerment Fund (DEF) is a global nonprofit organization that celebrates the positive impact diamonds have on communities around the world through its “Diamonds Do Good” campaign, which includes a number of initiatives to help advance and empower people living in these communities. With support from the JCK Industry Fund, DEF continues to reach millennials around…


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Full Circle: Croghan’s Jewel Box

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Croghan’s Jewel Box – a resilient antique and estate jewelry store that occupies an 18th-century building in Charleston, South Carolina – was opened 100 years ago by hand engraver and jeweler William Joseph Croghan. Croghan started out with a long, skinny, small shop, occupying only the side porch of the building. Today, the store occupies the entire building and is the oldest family owned jewelry store in Charleston, offering unique estate and antique pieces, as well as gifts for different occasions, to its fourth generation of customers and Charleston visitors. Personal thank you letters from customers and vintage images of…


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How to Achieve Digital Success (Without Compromising Your Brand)

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In today’s fast-paced, digital world, it’s more important than ever to ensure that your online presence is strong. We get it: in a world dominated by smart devices and free two-day shipping, it’s easy to feel like we don’t really see one another anymore. When was the last time you spoke on the phone to the millennial in your family? (and we’re not just talking text). When was the last time you purchased a household item without doing a price check on Amazon first? If you can’t relate, you’re one of the few. For jewelers that have maintained a brick-and-mortar…


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