Author: JCK Events

Should You Be Using IGTV?

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3 ways to use it this holiday season As we head into the holiday season quicker than you can say “jingle bells,” you might be thinking about your marketing strategies this year. Whether you’re doing some local radio or television advertising, upping your social media budget, or composing an email campaign, there’s certainly plenty to consider. Add another element of Instagram to the mix: it’s live video element, or IGTV.  IGTV features longform videos, not unlike YouTube, allows users to create content ranging from one minute to up to an hour long (though only certain accounts can publish at that…


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Create-Your-Own-Rainbow

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Sapphire jewels in every color  September marks the month of sapphire, the ever-popular gem serving as the birthstone to some very lucky individuals. And when you think of September’s sapphire, you probably most often picture it in its blue form—the most common and very much beloved, iteration of sapphire.  But, as sapphire is a stone of many colors, it’s wonderful to rejoice in all its variances, be it the birthstone of the month or not.  With the quick passing of September (it’s nearly over already?), we’re well into autumn and Halloween and very soon, into the holiday season. But just…


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Design of the Times: K. Mita

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Keiko Mita discovered metal work while studying fine arts at Hokkaido University of Education in Sapporo, Japan, before earning an Associates Degree in jewelry design at the Fashion Institute of Technology in New York. Intitially, Mita produced large embossed works, but later focused her energy on sculpture, objects of art and eventually jewelry. In 2002, she moved to New York City and introduced K. Mita. We caught up with Mita to learn more about her inspiration, her design process, what she’s looking forward to at JCK Tucson 2020 and more. How did your journey in the jewelry industry begin? I…


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Paint it Black

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Dramatic jewels to sell for Halloween and beyond If it’s Halloween jewelry you’re looking for, you don’t have to search far and wide for perfectly on-theme styles to suit the holiday. From skulls and spiders to snakes and other creepy crawlies, the industry’s top talents offer much to fit the bill. Yet while the macabre may only appeal to a niche audience, there are other ways to nail the dark and moody theme demanded by All Hallow’s Eve. For styles that appeal to a wider audience—and ones that may (in many customers’ cases) be more versatile, look to jewelry set…


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Window of Opportunity: Designer Perks at JCK Las Vegas

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The holidays are almost here. It’s the busiest time of year—one that many in the industry start thinking about as early as Memorial Day weekend. That means the planning involved is next level. And if you’re thinking even farther ahead, to 2020, you’re certainly not alone. In fact, members of the JCK Las Vegas show-planning team turn their books to 2020 the moment JCK Las Vegas concludes (even before that!), setting the gears in motion for another epic event year.  If you’re a designer thinking of showcasing at JCK for the first time in the new year, there are a…


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