Tag: Retail Spotlight

JCK Spotlight Retail Feature: Cheri Swan, Something Silver

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We recently had the opportunity to chat with Cheri Swan, the owner of the retail store Something Silver. Cheri graduated from UCLA with plans to go into marketing, but quickly decided that she wanted something more than a traditional office job. She first dipped her toes in the retail pool at the Gap, where she was a manager at the store level for a few years, and then began working with an old friend for a much smaller retail store that sold high-end accessories and sterling silver jewelry. Finally, Cheri took a risk and moved to Seattle to start her…


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