In two weeks, we get a clean slate and a new year of opportunities and challenges to overcome. We all have personal New Years resolutions that we will work to achieve in 2016, but what change would you like to see your brand strive for? If it has anything to do with embracing digital, taking advantage of digital proximity or how to make your big brand think smaller, think Ben Smithee. With a new year approaching, it’s only fitting to go Full Circle with our friend Ben Smithee, an out of-the-box thinker and digital guru. Ben Smithee is the CEO of the Smithee Group, fairly new to the jewelry world and our industry has already seen the positive impact from his fresh perspective and forward thinking. After giving a thought-provoking keynote address at LUXURY 2015 and an amazing presentation at the inaugural LUXURY Miami, we are thankful Ben is part of our JCK Talks community.
Describe your day in numbers
4 Hours of sleep
What is the last item you splurged on?
Some Christian Louboutin Shoes….They are super dope!
How did you get started in the jewelry industry?
I was doing consulting in the CPG world when I got a random call from the largest fine jewelry retailer out there about some work…the rest is history. Another big “breakout” point was speaking at the Women’s Jewelry Association – In The Know Event
#1 tip for jewelers as the crazy holiday season approaches?
Take more time with each customer – this is the greatest opportunity to have people IN your stores and showrooms – take the time to turn them into more than 1-time holiday shoppers – put on the schmooze and wine and dine them, baby!
TV show you are binge watching or last book you read
I read scripture every morning – centers me for the day and gets my mind right :)
Describe your jewelry style in five words or less
Simple. Bold. Luxury. Sleek. Timeless
Where do you see the biggest opportunity for growth in the jewelry industry?
Direct-to-Consumer Online Sales…..it’s coming folks (technically, its already here…)
First word that comes to mind when you think of JCK?
Beach-Party! (I cheated) …..or, Endurance
Where does your inspiration come from?
My parents. My Mother’s heart. My Father’s tenacity and work ethic.
What is something you can’t live without?