Jewelry lovers and sisters Paris and Zoë Gerrard created their Instagram account @Get_Rocked out of pure passion. The goal was simple—to share some of the most beautiful jewelry and accessories! They received an enormous response on social media, and it’s no wonder: Their Instagram feed is one to envy!
Filled with stunning pieces of jewelry and inspirational posts—all perfectly curated by the dynamic duo—their feed now has more than 100,000 followers. However, for Paris and Zoë, it’s about so much more than just creating something pleasing to the eye.
They have come to a deeper understanding of jewelry: It has the power to lift moods, support artisans, inspire creativity, and cultivate inner confidence and self-esteem in the wearer. The two social media gurus practice this philosophy daily by donning their own favorite pieces that ring true to their spirits and showcase incredible work from designers like those who will be joining us at JCK Tucson this February.
Luckily for us, Paris and Zoë will be joining us to capture all of the gorgeous jewels and desert vibes on our Instagram feed! Read on to get to know the faces behind our special Tucson Takeover.
Describe your day in three numbers.
Two E3Live shots (organic and wild-grown blue-green algae), 60 minutes of yoga, and 999 never-ending emails.
How did you get started in the jewelry industry?
It all started at ages 2 and 3, sneaking into our mother’s jewelry box. It was the late ’80s, so picture giant glittering clip-on earrings and gold chains.
What is the best career advice you’ve ever received?
Take a risk! Find something that you are passionate about, live it, love it, and watch it grow into something magical!
What is the biggest challenge of your job and the biggest reward?
The biggest challenge of our job is that we are required to be on our electronics 24/7, and the biggest reward is discovering and connecting with so many talented jewelers—getting to share their designs with our 100,000-plus followers on @Get_Rocked.
What do you love most about jewelry?
We love the way jewelry makes us feel. It transforms an everyday look into something extraordinary.
What’s the first word that comes to mind when you think JCK?
Passion. It’s such an inspiring and passionate community of artists.
What is your favorite gemstone?
Who can pick one? Lately, we are intrigued by the healing properties of gemstones, but perhaps it’s true that “diamonds are a girl’s best friend.”
Describe your personal jewelry style in five words or less.
Never follow the rules.
What was the last thing you splurged on?
We just booked a trip to India!
Last book you read or TV show you binge-watched?
We recently reread one of our favorite books of all time—A New Earth, by Eckhart Tolle.
What’s one thing most people don’t know about you?
We are not twins!