The True Value of Networking

February 27, 2012

Networking doesn’t come easy to everyone. Luckily for all of us, this industry has over-indulged in events that keep us on the jewelry map. Whether you attend the social industry association gatherings or the major or local tradeshows, you are putting yourself out there and networking with others who walk in your shoes every day.  But for those who choose not to get involved, how do you keep your pulse on the rest of the industry? Some would say that reading newsletters or magazines is all they need to stay in touch. That’s fine of course…but when you read these articles and are discussing them within your four walls, that doesn’t allow for new ideas and challenges to enter your mind.

There are plenty of ways to network…online, mobile, face to face. Join in on the chats that take place on Facebook, Twitter, LinkedIn and Pinterest. Learn what is trending and why. Just joining chats and following posts through social media will help you understand where the industry is headed, what the challenges are, and give you a voice in it all. And don’t stop there. If you don’t attend a jewelry trade show each year, make this the year you attend one. JCK Las Vegas offers the most extensive face to face networking opportunities the industry offers. You can network with jewelers from around the world by attending the free educational sessions (over 65 to choose from), attending show floor and after-hours events, and walking up to a booth asking questions about a product. There is no doubt you will walk away from JCK Las Vegas without at least five new ideas for your business, six new contacts, and seven new designs you know your customers will like. Networking within this industry is vital to your businesses future success. If you’re not getting out there already and want to make a change in your business, consider opting in to the idea of networking and you will see a change in not only yourself, but your business too.


About Desiree

Desiree travels around the US meeting with jewelry retailers keeping her pulse on the retail environment. Newly appointed to Event Director of the LUXURY Privé events, Desiree will oversee those events taking place in New York and Panama. Additionally, Desiree manages all JCK and LUXURY special events, the educational programming and industry association outreach. Desiree’s industry connections and insight allow her to successfully introduce programs, events and build communities across the JCK portfolio.