Design of the Times: Neeta Gupta


Now that it’s spring, we are looking forward to the JCK Las Vegas Design Center. It’s like a one-stop shop for groundbreaking creations from emerging and established jewelry designers! Now is the time to register for JCK Las Vegas to ensure you won’t miss out on seeing any of these stunning designs.

Neeta Gupta did not start out pursuing a path in jewelry, but an interest in jewelry design led her to create a few pieces for friends and family. When she found it frustrating to try communicating her direction to metalsmiths, Neeta decided to learn how to make jewelry herself. Courses and certificates from GIA followed, and the Neeta Gupta Jewellery collection evolved. Many of her jewelry designs involve metal carefully crafted around gemstones with organic outlines, and finishes are graceful textures you might find in nature. I caught up with Neeta to talk about her jewelry, her process, and what she is looking forward to at her first JCK Las Vegas.


How long have you been making jewelry?
I’ve been designing jewelry for many years for my friends and family. They encouraged me to start “making” it on a wider scale. I did a jewelry-making course for three years, and after completing that course, I’ve been actually making jewelry for the last three years.

When did you launch your namesake collection?
I launched my collection under my name in 2014.

How would you describe your aesthetic philosophy?
I’d simply describe it as my connection to nature. I see my jewelry as a strong bond between the world that we live in today and nature, the source of that world. With so much material happening all around us all the time, we are losing out on nature. I feel that this bond, this connection will flow through the person wearing my jewelry creations.

Where does the inspiration start for you when designing jewelry?
It’s an instant inspiration. The very moment I look at a natural stone, a gemstone, a sliced diamond, or a pearl that catches my eye, I connect it to nature. I start to visualize the style, the shape, and the design I can weave around that sliced diamond, gemstone, or pearl. Once I have that gem in my hand, I sketch my design around it. Later, I finish the making process selecting and adding the materials—gold, diamonds, silver—that flow with the design.

You travel and find interesting stones and pearls on your journeys that then find their way into your work. Are your pieces all one-of-a-kind due to the organic nature of what you work with?
All my pieces are surely one-of-a-kind due to the organic nature of what I start to work with. The sliced diamonds, the gemstones, the freshwater pearls I find are in their natural shape and form. I try to maintain that organic nature through the various processes of jewelry-making. My organic design in the metals—gold and silver—also helps in keeping my creations one-of-a-kind.

Do you have a favorite category of jewelry to make—rings, earrings, pendants? Do you feel that one kind of jewelry allows more freedom or creativity?
My favorites are the bracelets and rings, as I feel they are more visible to the wearer all the time. I feel the creative expression I’ve been able to identify with in my designs would not have been possible otherwise; when I make one-of-a-kind jewelry, I have no boundaries to work within.

What kind of retailer would be a good fit with your collection?
A retailer who is looking to present something special to their customers, someone who has an appreciation for one-of-a-kind jewelry.

What are you hoping to accomplish at JCK Las Vegas?
I’m hoping to have interaction with people who have a passion for my jewelry collection and want to carry my jewelry line in their stores.

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